All Louisianans have the opportunity to achieve career and financial success.
Our second priority is connecting Louisiana’s citizens to the education and training required to develop high-value skills and secure those great careers.
To correct outdated perceptions that stigmatize the many high-value careers that do not require a four-year college degree.
Our Two-part Mission
- Feature available high-value careers, including required education and skills.
- Inspire Louisiana’s high school students and our under-skilled/underemployed citizens to find their calling, skill up, and build the life of their dreams.
Total Working Population
High School Diploma
No High School Diploma
High School + Post Secondary Credential
Everyone Has a Calling.
Louisiana Calling’s mission is to develop and conduct a multiyear public messaging campaign that includes traditional media, new media, and on-the-ground resources and strategic partnerships – all designed to help Louisianans discover and appreciate the many educational pathways that lead to high-value jobs and sustainable careers available in Louisiana today. This regional campaign will be complemented by Louisiana Calling’s statewide media campaign and website.