Louisiana Calling’s mission is to develop and conduct a multiyear public messaging campaign that includes traditional media, new media, and on-the-ground resources and strategic partnerships – all designed to help Louisianans discover and appreciate the many educational pathways that lead to high-value jobs and sustainable careers available in Louisiana today.

This mission includes the design and implementation of Regional Campaigns that highlight the educational opportunities and high-value jobs available today in local communities and local markets. These campaigns will also utilize real success stories in each region to help deliver the Louisiana Calling message. The regional campaigns are customized for each geographic region and co-sponsored with local business and community groups, local employers, and local governments.